This is the direction we were wanting to go with in the consumer affairs section, only that was based on testing and approving the e-liquids for quality. This subject would still belong in that category.
I think it's a great idea to focus on more than 1 subject, and could help with some of the shoddy advertising and service going on out there. We would need an active committee and more detailed list of requirements.
I think these should be split up into several categories for approval such as:
Advertising/marketing, information available on the website (maybe "RTV Truth in Advertising" award).
We need to find a way to end false claims as it's really killing the market right now with the media. I think something like this could be great for education as well!
Areas we could focus on in this category:
• No NRT claims. Correct usage of terminology
• No healthy claims. Need to elaborate.
• Any other false claims.
• As cas stated a comprehensive Q & A would be great for all to include.
Warranty, Customer service, guarantees (No doa):
This one will be a bit tougher. We'd really need to buy the products and test each of these to determine a level of quality. Since there's several others doing this out there I don't think this area is lacking in information (like the testing and marketing aspects are). Just a thought

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Let's elaborate folks! Personally, I think we should focus on the "Truth in advertising" as this is biting us in the butt now with the media and governments.